Preparing your experience
Topic collection
Inclusive design guidance for websites that are clearer and easier for more people to use.
5 guides
Help visitors predict destinations with familiar, concise labels and a consistent information hierarchy. Use analytics and support questions to refine labels while preserving stable URLs.
Use visible labels, clear instructions, programmatic errors and comfortable controls for more reliable completion. Test zoom, keyboard, screen reader and mobile input with realistic error conditions.
Make navigation, menus, forms and dialogs usable without a mouse and with visible focus. Complete primary journeys with only the keyboard and include expanded and error states.
Keep text and controls readable across themes, states and real devices without relying on color alone. Store approved accessible color tokens in the design system so teams do not solve contrast repeatedly.
Describe the purpose of informative images while leaving decorative visuals appropriately empty. Test pages with images unavailable and review key journeys with assistive technology users when possible.
